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ROANOKE, Va. - (March 8, 2006) - For the second straight year, the Hotel Roanoke & Conference Center has won a "Go for the Green" Award from parent Hilton Hotels Corp., one of only 32 properties to earn this distinction for outstanding performance.
Every year, all owned and managed hotels within the Hilton family of brands set their annual goals based on their prior year's actual results and projected growth targets. If, at the end of a calendar year, a hotel is successful in achieving its goals in each of the key performance indicators within their Balanced Scorecard - Hilton's performance measurement system - each eligible team member shares in a multi-million dollar reward from Hilton.
In 2004, Hotel Roanoke & Conference Center teammates received a $500 reward and were challenged to repeat as "Go for the Green" winners in 2005. In doing so, the company doubled the reward - a $1,000 bonus to all eligible employees.
The "Go for the Green" award judges each hotel on revenue and profit objectives, customer loyalty, team member loyalty, diversity goals and compliance with brand standards.
In addition to the cash bonus, the Hotel Roanoke & Conference Center will receive a custom-designed plaque to display as a visible reminder of its outstanding achievement. Employees will celebrate their accomplishment at a luncheon on Friday, March 10.
"I am very proud of our team members," said Gary Walton, general manager of the Hotel Roanoke & Conference Center. "We have worked hard as a team to achieve our goals for two years in a row. Sharing in the 2005 'Go for the Green' Award is a wonderful reward for our efforts, and truly an honor. It shows that this is not only a great place to stay, but also a great place to work."
"Everyone at the Hotel Roanoke & Conference Center should feel a great sense of pride in the results they have achieved," said Matthew J. Hart, president and COO for Hilton Hotels Corp. "They set their goals high and were up to the challenge. It's always exciting when a hotel is 'all green,' and it gives me a great deal of pleasure to honor the team members of the Hotel Roanoke & Conference Center with this award for their tremendous achievement."

ABOUT THE HOTEL ROANOKE AND CONFERENCE CENTER

The Hotel Roanoke & Conference Center has 332 luxuriously appointed guestrooms and a 63,000-square-foot, high-tech conference center. It is a joint project of Hotel Roanoke LLC, the City of Roanoke and Virginia Tech operated by Doubletree Hotels, a part of Hilton Hotels Corp.
To learn more about this historic hotel, visit www.hotelroanoke.com.

ABOUT HILTON HOTELS

Hilton Hotels Corporation is recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites\ Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Homewood Suites by Hilton® and The Waldorf-Astoria Collection®.