Media Center · News Releases

ROANOKE, Va. (May 2, 2007) - Flora Bella, one of the region's most creative and distinctive floral designers, is the new in-house florist at the Hotel Roanoke & Conference Center.
As the Hotel's preferred vendor, Flora Bella will create floral arrangements for daily displays in the lobby, pre-function areas and Regency Room restaurant. Flora Bella also will work with event planners and customers to provide upscale arrangements for banquets and private events, with special attention to customizing floral arrangements for weddings.
"Flora Bella has established a great reputation in Roanoke for creating unique, high-quality and artistic floral designs," said Gary Walton, general manager at the Hotel Roanoke, a Doubletree hotel. "With the addition of Flora Bella, we will enhance the Hotel's already splendid décor and ensure even the most discriminating brides are ecstatic with their floral arrangements."
In addition to daily floral arrangements, Flora Bella will maintain scheduled hours in the Hotel's gift shop and have a floral consultant available to assist guests with any floral needs.
Flora Bella is owned by Mark Newcomb. The main shop is located at 211 First Street in downtown Roanoke. To learn more, visit www.florabellaroanoke.com.
"This is a wonderful partnership and opportunity for us and the Hotel," Newcomb said. "We are thrilled to work with the Hotel Roanoke to provide guests with the same high quality floral needs they've come to expect in such a classy and historic hotel."

ABOUT THE HOTEL ROANOKE AND CONFERENCE CENTER

The Hotel Roanoke & Conference Center has 332 luxuriously appointed guestrooms and a 63,000-square-foot, high-tech conference center. It is a joint project of Hotel Roanoke LLC, the City of Roanoke and Virginia Tech operated by Doubletree Hotels, a part of Hilton Hotels Corp.
To learn more about this historic hotel, visit www.hotelroanoke.com.