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The 2022 Holidays


Holiday Portraits in front of the Tree!

The Hotel Roanoke & Conference Center is partnering with award-winning photographer Patrick Perkins on November 30 and December 1 to capture professional holiday portraits in front of the lobby tree! Families, couples, friends, individuals, etc., are all welcome!

Portraits will be taken on a first come, first serve basis for $15. When you arrive, check in at the designated lobby area to have your portraits taken. You will receive a private link where the images can be purchased and downloaded.

Proceeds from the photography session will be donated to the United Way of Roanoke Valley. Celebrating the 140th anniversary of the Hotel Roanoke’s opening on Christmas Day in 1882, the 2022 Lobby Tree and hotel decorations have been elegantly designed and created by White House designer Mark Frye of Creative Occasions Florals & Fine Gifts! Cash accepted on-site. 

Elf on a Shelf
November 26 - December 16

The Elf on the Shelf® is a Christmas tradition beloved by many. These magical Scout Elves help Santa manage his nice list by taking note of a family’s Christmas adventures and reporting back to Santa at the North Pole each night. By morning, the Scout Elf returns to its family and perches in a new spot, waiting for someone to find them. 

For the third time, Santa’s Scout Elves will be landing in Downtown Roanoke! Come on a fun scavenger hunt and find the 18 Scout Elves hiding in downtown stores. Find them all and be entered for a chance to win $1,000!

Pick up a Passport at any of the participating Scout Elf locations. Get a stamp from the business when you find a Scout Elf. Once your passport has all of its stamps (meaning you’ve found all the Scout Elves), return it in the drop box located in the official elf adoption center - Mast General Store (401 S Jefferson Street) and you’ll be entered to win $1,000. The winner will be notified on December 17th. *Scroll down for full contest rules.

Share your elf adventures with #RoanokeElves! Learn more.

Gift the Grand Old Lady


The perfect stocking stuff this holiday season! If you can't seem to find the right gift for that special someone, treat them to a night at the hotel, a treatment from SALT Foot Sanctuary and Spa Services, or dinner in The Regency Room, the Pine Room or 1882. Visit the hotel offices Monday-Friday between 8am - 5pm or by calling 540.985.5900



Relax and enjoy the Holiday season every Friday and Saturday night in December with S'Mores on the Patio! Pick up the $6.11 S'Mores Kit in STEAM Coffee + Eatery while making new friends, sharing stories and
enjoying the tradition of making S’mores.

Weather Permitting.

SALT Foot Sanctuary and Spa Services


The holidays are a busy time for all and the team at SALT Foot Sanctuary has perfect holiday treatments to get us all relaxed and joyous in the spirit of the season! Melt away tension and stress with a blissful transforming mini-escape. 

Available to Hotel guests and the public by appointment.  To book a holiday treatment, please call 540.853.8275 or visit www.SaltFootSanctuary.com

Family Photos

Use The Hotel Roanoke & Conference Center as an opportunity to host family photos throughout the hotel. From the grand lobby tree to the numerous holiday displays throughout the property, you'll capture special memories for a lifetime while celebrating the season. Share your favories on social media with us for a chance to win a two night stay with dinner and breakfast for two using #hotelroanoke. 

Holiday Dining

The popular Regency Room and Pine Room are accepting reservations throughout the holiday season for breakfast, lunch and dinner! Celebrate the season with offerings for all ages. Since 1939, The Regency Room has been a special holiday tradition and gathering place for generations of families and friends.

Learn more about the dining options at The Grand Old Lady this holiday season!


Spreading holiday cheer all season long, the vibrant grab and go space is the newest addition to the historic property’s food and beverage offerings. Located by the Grand Staircase near The Regency Room, STEAM Coffee + Eatery is open to the public daily from 6 a.m. - 3 p.m.