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The 2021 Holidays


Celebrate the Season, Assist Neighbors in Need and Build a Better Community

United Way of Roanoke Valley and The Hotel Roanoke & Conference Center are pleased to announce that the beloved Fashions for Evergreen event is back in person for 2021!

From whimsical and outlandish displays to elegant and traditional designs, visitors of the 2021 Fashions for Evergreens, will be inspired by the glamorous trees and be able to gather ideas from professional decorators for a truly memorable holiday season.

“We are proud to support and partner with the United Way of Roanoke Valley,” said Brian Wells, general manager of The Hotel Roanoke & Conference Center.  “With the absence of the in-person event last year, this year’s event is poised to be one of our best year yet.”

The event’s public vote is once again raising money for the United Way of Roanoke Valley.  The public is being asked to vote monetarily in any amount (only U.S. currency and checks accepted) and at the end of the public voting, the tree that raises the most money will be declared the winner of the People’s Choice Award.


Being virtual allows us to expand and share in the season together! We know you've worked hard on your holiday decorations! Take a picture of your setup and submit your décor via the submission form to United Way of Roanoke Valley to be showcased on Fashions at Home, also on the UWRV website.

The Fashions for Evergreens contest runs through New Year’s Day, when the winning tree is selected through dollar vote counts.

Voters, as well as those who submit their own tree photos to Fashions at Home, will be eligible for exciting prizes from the Hotel Roanoke & Conference Center!

Check out the 2021 entrants in the gallery at uwrv.org/pickatree, visit inspiring home holiday décor here.

Thank You United Way of Roanoke Valley

Live United for our Community! The Grand Old Lady is privileged to partner with United Way of Roanoke Valley to continue this tradition this year.. Over the past decade, Fashions for Evergreens has raised more than $62,000 for United Way of Roanoke Valley and its nonprofit partners.

“Fashions for Evergreens is a timeless holiday tradition. It’s especially relevant this year as families and our entire community work to stay connected and help each other through tough times. While visitors may only be donating a penny to a dollar when they vote for their favorite tree, by pitching in together the event helps us extend a hand to many families throughout the Roanoke Valley who are struggling to keep a roof over the head and food on the table, “said Abby Hamilton, President & CEO of United Way of Roanoke Valley.

Click here to Learn More about United Way of Roanoke Valley