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The 2020 Holidays


Join the Online Community to Celebrate the Season, Assist Neighbors in Need and Build a Better Community

United Way of Roanoke Valley and The Hotel Roanoke & Conference Center are pleased to announce that the beloved Fashions for Evergreen event is still on for 2020, but with a twist!

This year, the highly-anticipated tree-decorating competition will be held ‘virtually’, in adherence with COVID-19 safety precautions and state mandates. Visitors will be able to tour the trees through an online gallery, and vote monetarily for their favorite trees featuring everything from elegant to outlandish designs.

For every $1 donation to United Way of Roanoke Valley, the donor will be entered into a raffle to win an overnight stay with breakfast!


Being virtual allows us to expand and share in the season together! We know you've worked hard on your holiday decorations! Take a picture of your setup and submit your décor via email to Kyle with United Way of Roanoke Valley at kyle@uwrv.org to be showcased on Fashions at Home, also on the UWRV website.

The Fashions for Evergreens contest runs through New Year’s Day, when the winning tree is selected through dollar vote counts.

Voters, as well as those who submit their own tree photos to Fashions at Home, will be eligible for exciting prizes from the Hotel Roanoke & Conference Center! Check out the 2020 entrants in the gallery at uwrv.org/pickatree, visit inspiring home holiday décor at www.uwrv.org/fashionsathome, and submit your home tree photos by email to kyle@uwrv.org.

Thank You United Way of Roanoke Valley

Live United for our Community! The Grand Old Lady is privileged to partner with United Way of Roanoke Valley to continue this tradition this year, albeit with a twist. Over the past decade, Fashions for Evergreens has raised more than $62,000 for United Way of Roanoke Valley and its nonprofit partners.

“Fashions for Evergreens is a timeless holiday tradition. It’s especially relevant this year as families and our entire community work to stay connected and help each other through tough times. While online visitors may only be donating a dollar or two when they vote for their favorite tree, by pitching in together the event helps us extend a hand to many families throughout the Roanoke Valley who are struggling to keep a roof over the head and food on the table, “said Abby Hamilton, President & CEO of United Way of Roanoke Valley.

Click here to Learn More about United Way of Roanoke Valley