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Christmas Trees At Hotel Roanoke.
The 2022 Holidays


Celebrate the Season, Assist Neighbors in Need and Build a Better Community

Fashions for Evergreens is free and open to the public from Thanksgiving to New Year's Day!

United Way of Roanoke Valley and The Hotel Roanoke & Conference Center are pleased to announce the return of our region’s timeless holiday tradition, Fashions for Evergreens, to kick-off the holiday season.

The highly-anticipated, competitive tree-decorating contest is a beloved event for area families who venture to the Hotel Roanoke each year to have family portraits taken while voting with their dollars for the best- dressed tree.The Fashions for Evergreens contest runs through New Year’s Day, when the winning tree is selected through dollar vote counts and a professional panel of judges. 

Fashions For Evergreens is free and open to the public. The event runs from Thanksgiving morning to New Year's Day! While the hotel is a 24 hour facility and trees may be visited at any time, the hotel suggests the best hours to view the display is 8 a.m. - 9 p.m.

"We are excited to welcome back generations of Roanoke Valley residents and visitors throughout the state, country and world to visit the hotel and experience the holiday season,” said Brian Wells, general manager for The Hotel Roanoke & Conference Center. “Not only is it an opportunity to show off the hotel and spread holiday cheer, this important fundraiser is a huge benefit to our community of non-profit organizations.”

This year, more than 25 organizations and businesses will compete for the coveted People’s Choice award through voting following a self-guided tour.

“Visitors to the trees, either in-person or online, may only be donating a few dollars, but this event truly helps individuals and families in the Roanoke Valley. Donations support programs that assist people right here in our own communities, with resources that meet their needs, including access to affordable low, or even no-cost childcare solutions. Ultimately, getting folks back to work will ensure our economy is strong,” said Alisha Childress, Vice President of Resource Development at United Way of Roanoke Valley.

View Of Downtown Roanoke.

Thank You United Way of Roanoke Valley

Live United for our Community! The Grand Old Lady is privileged to partner with United Way of Roanoke Valley to continue this tradition this year.. Over the past decade, Fashions for Evergreens has raised more than $85,000 for United Way of Roanoke Valley and its nonprofit partners.

“Fashions for Evergreens is a timeless holiday tradition. It’s especially relevant this year as families and our entire community work to stay connected and help each other through tough times. While visitors may only be donating a penny to a dollar when they vote for their favorite tree, by pitching in together the event helps us extend a hand to many families throughout the Roanoke Valley who are struggling to keep a roof over the head and food on the table, “said Abby Hamilton, President & CEO of United Way of Roanoke Valley.

Click here to Learn More about United Way of Roanoke Valley

Do you have an organization interested in joining the wait list for 2023? Please reach out to us via the form below.