A festive hotel lobby with decorated Christmas trees, warm lighting, and comfortable seating.

FAMILY PHOTOS AT THE HOTEL

A group of people wearing winter clothes, smiling, and gathered around a fire roasting marshmallows.
A group of people wearing winter clothes, smiling, and gathered around a fire roasting marshmallows.

Use The Hotel Roanoke & Conference Center as an opportunity to host family photos throughout the hotel. From the grand lobby tree to the numerous holiday displays throughout the property, you'll capture special memories for a lifetime while celebrating the season. Share your favories on social media with us for a chance to win a two night stay with dinner and breakfast for two using #hotelroanoke. 

THE ELF ON THE SHELF IS BACK!

The image features a
The image features a

The Elf on the Shelf® is a Christmas tradition beloved by many. These magical Scout Elves® help Santa manage his nice list by taking note of a family’s Christmas adventures and reporting back to Santa at the North Pole each night. By morning, the Scout Elf® returns to its family and perches in a new spot, waiting for someone to find them. 

For the sixth time, Santa’s Scout Elves will land in Downtown Roanoke! Come on a fun scavenger hunt and find the 16 Scout Elves hiding in downtown stores. Find them all and be entered for a chance to win $1,000!
Pick up a Passport at any of the participating Scout Elf® locations. Get a stamp from the business when you find a Scout Elf. Once your passport has all of its stamps (meaning you’ve found all the Scout Elves), return it in the drop box located in the official elf adoption center - Mast General Store (401 S Jefferson Street) by 6pm on 1/5/26 and you’ll be entered to win $1,000. The winner will be notified on January 6th.

Learn More | www.downtownroanoke.org

GIFT CERTIFICATES AVAILABLE

A grand, illuminated hotel with a central circular driveway featuring a beautifully lit Christmas tree, surrounded by cars in motion.
A grand, illuminated hotel with a central circular driveway featuring a beautifully lit Christmas tree, surrounded by cars in motion.

The perfect stocking stuff this holiday season! If you can't seem to find the right gift for that special someone, treat them to a night at the hotel, a treatment from The Spa at Hotel Roanoke (Ultimate Relaxation | The Spa at Hotel Roanoke), or dinner in The Regency Room, the Pine Room or 1882. Visit the hotel offices Monday-Friday between 8am - 5pm or by calling 540.985.5900.

S'MORES ON THE COURTYARD

Toasted s'mores with melted marshmallow and chocolate between graham crackers, placed on a wooden surface.
Toasted s'mores with melted marshmallow and chocolate between graham crackers, placed on a wooden surface.

EVERY FRIDAY & SATURDAY IN DECEMBER

Relax and enjoy the Holiday season every Friday and Saturday night in December (6 p.m. - 9 p.m.) with S'Mores on the Patio! Pick up the S'Mores Kit in STEAM Coffee + Eatery while making new friends, sharing stories and
enjoying the tradition of making S’mores.

Weather Permitting.

HOLIDAY DINING

A beautifully decorated room features a Christmas tree adorned with blue and gold ornaments, elegant chairs, and ornate decor.
A beautifully decorated room features a Christmas tree adorned with blue and gold ornaments, elegant chairs, and ornate decor.

The popular Regency Room and Pine Room are accepting reservations throughout the holiday season for breakfast, lunch and dinner! Celebrate the season with offerings for all ages. Since 1939, The Regency Room has been a special holiday tradition and gathering place for generations of families and friends.

Spreading holiday cheer all season long, the vibrant grab and go space is the newest addition to the historic property’s food and beverage offerings. Located by the Grand Staircase near The Regency Room, STEAM Coffee + Eatery is open to the public daily at 6 a.m.

Learn more about the dining options at The Grand Old Lady this holiday season!