Please note that exterior scaffolding will be installed near select guestroom windows as part of scheduled roof maintenance and may be visible during standard daytime hours.

An outdoor banquet setup with round tables, a bar, staff preparing for an event, and a historic-style brick building in the background.

THE WORLD'S GAME. ROANOKE'S GRANDEST COURTYARD.

This summer, Peacock Alley becomes Roanoke's summer gathering place for World Cup excitement, live entertainment, outdoor games, award-winning food and drinks, and unforgettable nights under the stars.

Introducing FIFA Alley and the Outdoor Beer Garden, where friends, families, visitors, and fans come together to celebrate the world's game in the heart of downtown Roanoke.

Connected directly to The Hotel Roanoke & Conference Center and just steps from downtown, FIFA Alley combines World Cup action, live entertainment, outdoor games, handcrafted cocktails, cold beers, and the signature hospitality of The Hotel Roanoke in one vibrant outdoor setting.

ALL SUMMER LONG, GUESTS CAN ENJOY:

• Live World Cup match broadcasts on indoor and outdoor screens

• The Outdoor Beer Garden featuring rotating beers and summer drink specials

• Live entertainment on select evenings

• Cornhole and lawn games

• Specialty cocktails and frozen summer favorites

• Casual summer fare and shareable bites

• Family-friendly afternoons and lively evenings

• An extension of the beloved 1882 Lobby Bar experience

Whether you're cheering on your favorite nation, meeting friends after work, enjoying live music, or simply looking for the place to be this summer, FIFA Alley offers a one-of-a-kind experience unlike anything else in the region.

A sign promoting a Beer Garden featuring outdoor seating, string lights, greenery, and a historic building in the background.
Four colorful cocktails are displayed outdoors on a table, each with unique garnishes.

AWARD-WINNING FOOD & SUMMER DRINKS

Great Summer Nights Deserve Great Food and Drinks.

Enjoy award-winning cuisine, handcrafted cocktails, local and international beers, frozen summer favorites, and casual bites designed for warm evenings, match-day gatherings, and unforgettable celebrations.

The experience extends the energy and hospitality of the beloved 1882 Lobby Bar and The Hotel Roanoke into the heart of Peacock Alley, creating the perfect place to relax, reconnect, and enjoy the season.


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People are enjoying an outdoor music event at a patio with tables and a stage, where a performer is playing guitar.

MORE THAN JUST MATCH DAY

FIFA Alley is more than a World Cup destination.

From live entertainment and lawn games to seasonal food and drink features, every visit offers a new reason to gather in Peacock Alley.

Whether you're cheering on your favorite nation, meeting friends after work, enjoying live music, or simply looking for the place to be this summer, FIFA Alley is where the world meets Roanoke.

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